The most recognized form of domestic violence is physical violence, but physical violence is often embedded in broader coercive and controlling behavior. The coercive behavior—emotional abuse, isolation, threat and false promises and bullying—is what most victims say is the most harmful and powerful, in part because it can be so confusing and/or invisible to the outside world. The braggadocio and attention lure you in, and the threats of harm, false promises and insults that erode your self worth can cause you to stay.