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TikTok – Designed to Keep You Addicted

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https://www.npr.org/2024/10/11/g-s1-27676/tiktok-redacted-documents-in-teen-safety-lawsuit-revealed

“compulsive usage correlates with a slew of negative mental health effects…

States probed TikTok for years. Here are the documents the app tried to keep secret

For the first time, internal TikTok communications have been made public that show a company unconcerned with the harms the app poses for American teenagers. This is despite its own research validating many child safety concerns.

The confidential material was part of a more than two-year investigation into TikTok by 14 attorneys general that led to state officials suing the company on Tuesday. The lawsuit alleges that TikTok was designed with the express intention of addicting young people to the app. The states argue the multi-billion-dollar company deceived the public about the risks.

Kentucky AG: TikTok users can become ‘addicted’ in 35 minutes
As TikTok’s 170 million U.S. users can attest, the platform’s hyper-personalized algorithm can be so engaging it becomes difficult to close the app. TikTok determined the precise amount of viewing it takes for someone to form a habit: 260 videos. After that, according to state investigators, a user “is likely to become addicted to the platform.”

In the previously redacted portion of the suit, Kentucky authorities say: “While this may seem substantial, TikTok videos can be as short as 8 seconds and are played for viewers in rapid-fire succession, automatically,” the investigators wrote. “Thus, in under 35 minutes, an average user is likely to become addicted to the platform.”

Another internal document found that the company was aware its many features designed to keep young people on the app led to a constant and irresistible urge to keep opening the app.

TikTok’s own research states that “compulsive usage correlates with a slew of negative mental health effects like loss of analytical skills, memory formation, contextual thinking, conversational depth, empathy, and increased anxiety,” according to the suit.

In addition, the documents show that TikTok was aware that “compulsive usage also interferes with essential personal responsibilities like sufficient sleep, work/school responsibilities, and connecting with loved ones.”

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